Back-to-School Trends: Swag for Grade School, High School, College, & University

As the dog days of summer approach, students and parents are eagerly preparing for the upcoming academic year. As a result, there are many products that will be in high demand, creating an opportunity for you to grow your brand through back-to-school promotions. Adding your logo to promotional products that are highly sought after and serve a practical purpose is a great way to get your brand in front of more eyes. As back-to-school promotions encompass a great range of products we will be breaking them down by level to help you find the best ones for your target audience.

Grade School

For elementary school students we have custom printed crayons and colored pencils which will make great gifts for them to receive ahead of the first day of school. Having the right supplies makes all the difference, so help them stay organized with notebooks, calendars, and highlighters. By providing students with these branded essentials, you ignite their creativity and become an indispensable part of their academic growth. Think about customizing products in vibrant colors to help spark their interest.

High School

Staying hydrated throughout the school day is vital for students’ well-being and academic performance. Help them remain focused and engaged with trendy water bottles featuring your logo. We have several retail-inspired options that are great for grabbing the attention of younger audiences. If you want to market your brand to a new demographic, staying in touch with their preferences will help you gain more supporters. In terms of essential items for studying, having excellent lighting is absolutely crucial. This bendable book light that easily clips onto a book is perfect for late-night studying or reading, as it has an extra bright white LED light, and a convenient slide switch to turn on/off. Alternatively, we offer this USB Flexi-Light that connects to a laptop or tablet, great for the night owls on your list.

College & University

As the fall comes around in September, hoodies make suitable gifts for college and university students. Cozy and warm, perfect for those air-conditioned classrooms and lecture halls. Students can slip them on as they walk to class in the morning or as they finish a workout in the evening. Pair these with sweatpants and socks to create the ultimate swag bundle, ideal for orientation night and welcome packages. Another important part of college and university campuses are clubs, from debate to athletic teams, choir, and other special interests there are always groups looking to grow their memberships. For times when increasing exposure is necessary, you can donate promo products to help students fundraise and garner support for their causes.

Back-to-school promotional products offer a valuable opportunity for businesses to connect with students and parents while establishing brand awareness. You can work alongside the schools to sponsor them with new products, or you can distribute them to your clients and team members on your own. Remember to choose items that make sense for your brand and align with students’ needs and preferences.