Back to the Basics

Lately, our blogs have been all about the trends - which products are a must-have for 2023 and what’s hot for the upcoming season. But amid all the new exciting product options, we often forget about the classics - effective and proven advertising vehicles that increase exposure for your brand. The great thing about going back to the basics is that these products offer several benefits for businesses of all sizes. Whether you’re a start-up, onboarding a new team member, or simply re-stocking supplies for your office, the basics will always come in handy. See below to learn why these products have earned their spot amongst the top promotional products available.

Drawstring Bags

Whether you are headed to the gym, the beach, or out for a walk, drawstring bags are versatile items that can be used for many occasions. Highly functional and budget-friendly, bags do a great job of reaching your target audience as they are unisex and create a large number of impressions. Bags are among the products that consumers hold onto the longest (11 months) and once the initial recipient no longer has a use for the item, they are more likely to pass it on to another user. That never-ending chain allows for endless recipients to become accustomed to a brand and its message.

Lip Balm & Hand Sanitizer

Lip balm and hand sanitizer are a staple of the industry as they are lightweight, compact, and can be taken almost anywhere. Self-care items that individuals can take along with them have a high advertising potential as they provide a mobile branding opportunity that keeps your brand close to the recipient. Used as a measure of prevention, lip balm helps protect your lips and promote good skincare habits. On the other hand (no pun intended), sanitizer works to protect users from bacteria and germs. These products are great for reminding your customers how much you care about them and help position your brand as reliable. As recipients use these products daily, they will begin to see your brand as one they can count on.

Pens

The greatness of pens is sometimes under-appreciated. Many products come and go, but pens continue to deliver a strong promotional punch. A study performed by the Advertising Specialty Institute (ASI) revealed that writing instruments are at the top of the list of promotional products found in households. As pens are kept for a long time, this makes them great marketing tools for raising brand awareness. The longer a product is kept, the more chances you have of the public becoming accustomed to your logo. Virtually every business can make use of a branded pen, and there is an appropriate pen for just about any occasion. Metal pens are ideal for celebrating company or employee achievements while plastic pens are more suitable for giveaways and personalized bundles.

When you take into consideration all the benefits associated with these items, it’s easy to see why they are among the best-selling products in the promo industry. Beyond new and trendy products you should personalize items with a proven track record that you can rely on throughout the year. Order these products and include them in different marketing campaigns or bundle them together for unique and effective promotions.