Drinkware Trends

According to the Advertising Specialty Institute (ASI), 84% of American consumers not only keep but utilize the promotional drinkware they receive. This makes promotional drinkware one of the top advertising categories for businesses looking to grow their brands. As a business owner if you are looking to make a big splash for a small cost, then we have the perfect drinkware option for you: The Hydroflex Tumbler. Below are some of the reasons why right now is the ideal time to add new promotional drinkware to your marketing campaigns.

Size Matters

Boasting a 40-ounce capacity, the Hydroflex Tumbler stands at 10” tall with an oversized “D” handle. Everything about this tumbler is big, and if we have learned anything over the last year is that big is in. The oversized trend that took over fashion is now making its way over to the drinkware realm. Retailers are filling their shelves with overly large drinkware options from mugs to vacuum-insulated bottles. You can take advantage of this trend by adding your logo to this tumbler and using it as a promotional gift for your customers. Recipients will appreciate and want to keep a trendy item that is also very handy.

Minimalist Aesthetic

Another reason the Hydroflex is a highly sought-after item is its minimalist aesthetic. Although it's large and very noticeable, it features very few accents in its design. Other than the stainless steel ring around the top and a rubberized band on the handle which adds to the grip, there aren't any overbearing visual elements that quite jump out. In terms of serving as a vehicle for advertising, the large blank space creates a contrast that brings attention to the imprint once personalized. Recipients have nowhere to look at other than your branding, generating more impressions and putting more eyes on your logo.

Timing

Timing is of the essence when it comes to capitalizing on promotional trends. Beating your competitors to the punch is important when trying to attract attention to your brand. No one will consider your gift unique or memorable if they have already received something similar from the competition. The holidays create the perfect opportunity to try out new products that can be given out ahead of the new year. This way, recipients will already be using your products by the time others catch on to the trend. Buying these now and sending them out as year-end incentives is a great way to keep audiences engaged.

Knowing how popular and useful promotional drinkware is, it shouldn't be a surprise that there’s always a new option available. With the advent of social media, it only takes a matter of moments for a new drinkware style to become viral. The Hydroflex is an example of how you can use the power of promo to advance your company’s message. By personalizing items that are popular in the market, your brand will be able to reach more people.