Flashback: Timeless Products

Posted on August 16, 2018 Posted in Caps Promotional Products Writing Instruments

Many of the products that you see today have evolved from early incarnations but their essence re...

Recently COMDA celebrated its 45th anniversary, and understandably it has left some of us a little bit nostalgic. As we prepared our celebrations and looked back on a lot of important milestones, it became apparent that despite our many changes, much has remained the same. Many of the products that you see today have evolved from early incarnations but their essence remains unchanged.

Look at our caps, for example. Some of our earliest catalogues include different versions and different styles. Fast forward to 2018 and caps are still a staple of the promotional products industry. Over the years, cap styles have changed. For example, a popular hat in our ‘Canadian Advertising Corner’ program from the 1980’s was the “Great Gatsby”.

This was a rounded flat cap with a small stiff brim in front, a style that is less popular now. Today the title of most popular caps on the market has been taken over by the Flat Bill Snapback Cap. The warmth and comfort of the flat cap have been replaced by the functionality and adaptability of the wide brim, and snap closure.

Pens are another example of a timeless classic that never seems to get old. The idea of making an impression never goes out of style as every business has special customers and outstanding employees that should be recognized. We have noticed a swing in preference towards less conventional, more specialized designs whereas in the past the market favoured simplicity and more classic models. There was an emphasis on luxury, sophistication, and elegance which can be appreciated in the “Cross Pen” featured in our 1986 catalogue. This was a 10K gold-filled pen which was described as “the classic move” and “elegance a woman can use every day”. In contrast, the Matrix Pen is currently one of our trendiest products today and this is very telling of our market reality. It boasts a unique shape that supports a mobile phone and includes a pad on the clip for cleaning phone face. One can easily see the evolution of the pen, as it adapts to our fast-paced lifestyles.

A pen that supports a mobile phone and includes a pad on the clip for cleaning phone face

The timelessness of these products is essentially the result of a company that has been perfecting its craft for over 45 years. Throughout this time we have put forth the same quality, service and affordability which distinctly separate us from our competitors. Although we have always been confident about the products we output, we still believe there is room for growth and we are constantly striving towards improving your customer experience.

This passion and dedication is embedded in all of the products and services we provide. Our company was founded on these principles, and we still live by them today. This explains why after all these years, you can still trust that COMDA will deliver the same quality.

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