Float Your Boat Tote

Promotional totes are everywhere as there is always a bag to complement every lifestyle. One of the most popular bags got its notoriety due to their practicality and versatility. Of course, we are talking about the resilient boat tote which has recently gained a cultural significance beyond its functional purpose. These bags are associated with fashion and quirkiness making them the ideal tool to promote your brand or event. Take advantage of the craze over boat totes and personalize yours with a funny phrase, popular culture reference, or sarcastic slogan to capitalize on this growing fad!

Although the origins of the bote tote are somewhat unclear, their rise to popularity took place during the mid-20th century in the United States. Their design features heavy-duty canvas or cloth fabric, sturdy handles, and a spacious interior making them useful for carrying a variety of everyday items, including beach gear, groceries, and books. They usually sport the classic maritime color palette combining white and navy blue colors, thus their association with boating and sailing activities. If you are looking for a traditional boat tote our Sifter Tote Bag, Regatta Tote Bag, and Living Color Tote Bag are all available in the classic color scheme, great for businesses that operate near beaches such as restaurants, retail shops, and more.

Besides having a great spacious design, the boat tote’s enduring appeal can be attributed to its timeless and simple aesthetic which has allowed it to become a fashion staple. The popularity of boat totes has led to various adaptations and variations in design. For example, our Delta Tote Bag, Boca Tote Bag, and High Line Tote Bag feature snazzy accents that complement a number of outfits. By choosing one of these styles, you can ensure recipients will want to use your bag for their overall attractive appearance.

Last but not least, if you really want to make a unique promotion with boat totes, you can try a more ironic approach. Although these bags have been around for a while, recently they have come back into the spotlight due to the rise of ironic consumption. The new craze has more to do with counter-culture as a response to the original canvas bags that were mostly customized with preppy monograms and vanilla phrases. With the growth of social media, we are seeing the personalization head in a funnier direction with self-deprecating humor, and snarky or bold statements embroidered in an ironically elegant font. In addition to your logo, try adding your own tongue-in-cheek messaging which can serve as a conversation starter in the real world and online.

While the classic white and navy blue combination remains iconic, designers have introduced a wide range of colors, patterns, and materials that cater to different tastes and preferences. In addition, new generations have added their own twist to this staple, creating a new sub-genre of “ironic boat totes” that continues to grow. However, like many fashion trends, this boat is sailing away fast which means you should take advantage of the craze before it passes you by! Don’t miss this boat and start personalizing yours today.