Frugal Friday: Promotional Highlight - Wristbands

Popularized by Lance Armstrong and his Livestrong campaign, silicone bracelets offer a wide variety of design choices that make them perfect for any brand looking to increase awareness. Personalized wristbands are a cost effective tool that can be used by event planners to manage a number of guest related functions. They serve as a practical alternative to paper tickets which can be kept after the event has concluded, giving attendees something to remember you by. If you are still unsure about including these in your next campaign, take a look at the benefits that make wristbands a great investment in the long run!

Design

The first element that makes bracelets a good choice to grow a brand or advertise an event is design. The wide variety of personalization options that are available for our silicone wristbands give you the opportunity to create a unique and attractive product that brings attention to your branding. Debossed is a classic style in which the image, logo, or text of your choice will be imprinted into your product, creating a depressed effect or an indentation in the surface of the item. You even have the option to fill the debossed spaces with ink, further grabbing the attention of the public. Other imprint methods include embossing, which slightly raises the imprint off the surface of your product, creating a 3D effect that adds depth to your design. Alternatively you can screen print on the surface of your wristband, relatively simple to mass-produce ideal for large events.

Versatile

Wristbands are not only visually appealing they are also highly functional promotional items. Gone are the days of stressed staff members trying to scan damaged tickets, and attendees sorting through their purses and wallets to provide their identity. Wristbands can be used in a number of ways to manage guest admission. From concerts to festivals, you can use colors to differentiate levels of access to an event. Wristbands are also less bulky than a lanyard and more durable than a stamp or sticker, which makes them a great option for managing attendees.

Eco-Friendly

Being made out of silicone, these wristbands are durable and can be reused, diminishing the need for paper tickets while contributing to cutting down waste. These eco-friendly waterproof wristbands will keep their strength and integrity in a number of weather conditions making them suitable for outdoor events, and functions where attendees can re-enter for example a multi-day trade show or convention. Attendees will not have to worry about re-printing their passes if they get wet or lose them, reducing the amount of paper waste.

Custom wristbands are an affordable and easy way to take control of your events. Additionally they can be used as souvenirs once the event is over, making them perfect for spreading brand awareness. The various decorating options available allow you to create a visually appealing product that can be shared online to gain more supporters. These wristbands offer great advertising opportunities while also being an eco-friendly alternative to paper tickets and single use plastics.