Fundraising and Not-for-Profit Ventures

At first glance the idea of using promotional products for a fundraiser may seem counterproductive -- why would you spend money to raise money? you may ask. However when you take into consideration all of the benefits associated with custom branded products, investing in these promotional materials simply makes sense. Whether you’re raising funds for a local sports team, church event, non-profit organization, or community program, COMDA.com has all the right products to help you garner support for the cause of your choice. Below are some examples of how incorporating promo products to your fundraising venture can assist in extending the reach of a non-profit entity and facilitate the organization of future events.

Token For Generosity

One of the advantages of using promo products is that they provide recipients with a physical object to commemorate an event. If you are organizing a fundraiser you can use branded items as tokens for appreciation in exchange for a donation whenever someone pledges their support. This rewards people for their participation while giving them something to remember you by. Additionally, they can be used to encourage others to take part in your fundraiser allowing you to gain more traction. Branded gifts can be organized by tier in order to entice the public to donate more. Use premium items such as: apparel and tech accessories for higher donation tiers, while pens, lanyards and keychains may be better suited for lower level tiers.

Retail Value

Another way to incorporate promo products into your fundraiser is to retail branded items with your logo. Many of our products are influenced by trends in retail and can be obtained for a low cost, allowing you to personalize and resell them for a higher amount. Retail inspired drinkware, tote bags and backpacks are examples of items with high perceived value, which people don’t mind paying more for as long as it’s a quality product attached to a good cause. Trends and movements such as bans of single use plastics, and the emergence of eco-conscious initiatives put certain products at a higher demand. This enables you to stay relevant and keep your cause in the public spotlight, while providing an avenue to raise funds when you add your logo to a highly sought after item.

Increase Awareness

As many non-profit organizations operate with limited budgets to promote their cause, branded products provide an inexpensive way to effectively increase awareness and the reach of your message. Many of these products are used in public spaces and kept for a long time, increasing the exposure of your message without any added cost to the advertiser. For this reason you should invest in reusable products that can be utilized again in the future, as opposed to disposable ones. For example if you are putting together a sports fundraiser it may be worth investing in stadium cups, cushions or team caps so your initiative can stay on top of everyone’s minds. By increasing awareness, you will entice more individuals to join your cause, which significantly helps to organize more events in the future.

Although many fundraising efforts have gone virtual due to the current global pandemic, promotional products can still help you spread the word about your cause. Custom branded products can be used before, during and even after a fundraising event has concluded, giving you additional exposure which is key for garnering future support. These are just some of the ways you can incorporate branded items to your fundraiser. For additional ideas on how to create a unique promotional campaign check out our blog, or speak with a representative.