Get in Your Comfort Zone: Cozy Apparel for Winter

When it comes to products that you can customize with your logo for your business, there’s a particular trend that’s taking over the promo market. In recent years we are seeing an increase in demand for high quality, long-lasting, sustainable promo that can be used for a long time, and less demand for low-cost single-use items. When considering its practicality, longevity, and alignment with modern consumer preferences, it's easy to see why branded apparel is a top choice for many companies. Below are some ways you can incorporate stylish cozy apparel options into your upcoming marketing campaigns.

New Year Gifts

With many people looking forward to overcoming new challenges in the new year, you can give your audience gifts that are designed to accompany them on their journey. For those with resolutions to get fitter or live a healthier lifestyle, we have a number of activewear options great for staying on track. Branded activewear is directly aligned with their goals, making it a thoughtful and practical gift. It shows that you understand your audience’s aspirations for the new year and are supportive of their endeavors. From hoodies and sweatpants that are ideal for warming up to performance shirts that keep them in the zone, with branded activewear you can help them in their journey toward better health and well-being.

Spirit Wear

The new year brings an opportunity to revamp your marketing material including work uniforms, swag, rewards, and spirit wear. If you are looking to renew your relationships with the people who make your business a reality, you can invest in new apparel for your teams. Regardless of whether they are remote or on-site staff, you can use this as an opportunity to bring everyone together with branded promo like long-sleeved shirts, beanies, and scarves. Remind them they are special and serve an important role in your organization with gifts that help them stay looking and feeling their best.

For Commutes

We also have a number of outerwear options for anyone living in the colder climates. Whether they work outdoors or need to commute, our bomber jackets will keep recipients warmed up to your brand all winter long. Choose from hi-vis jackets for road workers to stylish retail-inspired options for anyone working in an office. Other alternatives include our Spyder Summit Jacket, Dryframe Insulated Fleece Jacket, or the Columbia Powder Lite™ Jacket. These are durable versatile products that adapt to the active lifestyles of today’s workforce.

Athleisure is a major trend and has become a part of everyday fashion for many people. By offering stylish promotional activewear, you're not just giving a functional gift; you're offering something that aligns with current fashion trends, making it more appealing to your audience. Additionally, the change in season makes it possible for you to introduce new products into your marketing mix, allowing you to always have something relevant to give out to your customers.