Get the Word Out: How Small Businesses Can Leverage Promo to Increase Awareness

In a world where big brands often dominate the spotlight, small businesses may feel like they’re shouting into a void. However there is one tool that allows advertisers to increase their exposure and grow their reach. Promotional products, personalized with your logo, have the power to leave a lasting impression when used strategically. Whether you're looking to enhance your brand presence, engage with customers, or generate new leads, using branded giveaways can help you create meaningful connections with your audience!

Memorable Items

One of the reasons that a small business should incorporate promo into their marketing is to create a memorable campaign that allows the public to become accustomed to their brand. This can be accomplished in a number of ways, for example, through the personalization of whacky, fun and quirky products that showcase a brand's distinct individuality. Grabbing the attention of the public is easy when you choose products that help you stand out and stay on top of everyone’s mind. These items do not have to be related to your industry, they just have to be as unique as your brand! Examples include playing cards, bubble dispensers, bluetooth speakers or any other product that recipients will be excited about using.

Call to Action

Another way to get most out of your promo is to use them to prompt action. From encouraging the public to check out your business online, to incentivizing them to follow your social channels, with branded products you can increase brand engagement. Think about personalizing products that are often used in public areas like shopping malls, buses/trains or college campuses that will increase the chances of someone seeing your imprinted message. Tote bags, backpacks, and laptop bags are all good choices for getting a large number of people accustomed to your brand. Add QR codes, social media handles, and website URLs to your pens and calendars so recipients can easily check out any current offers.

Go Viral

What’s a better way to get the word out, than to have more eyes on your brand? Encourage online virality by personalizing products that are trendy, cool, and can be shared on social media. Instagram, TikTok, and Facebook are great tools to propel yourself into a new level of recognition. Drinkware, apparel, and tech products are amongst the most shareable categories of promo products as they consist of newly added, retail inspired options that the public will be looking forward to receiving from a brand.

Promotional products offer small businesses a cost-effective and impactful way to reach their audience. When selected, carefully branded products serve as tangible reminders of your business, keeping your brand in the spotlight for longer. By incorporating them into broader marketing efforts such as social media campaigns or rewards programs, you can help separate yourself from the competition and make a name for yourself.