How Promo Products Help Straddle the Line between Virtual and In-Person Events

Annual trade shows, conferences, and conventions have traditionally been an important part of many businesses as they allow people to come together to facilitate transactions, share knowledge and inspire development. With restrictions and lockdowns still looming over us, many of us question whether these types of in-person events will be taking place in their normal capacity this year. As a result of the uncertainty, in many cases planners and industry leaders have moved their events to virtual spaces in order to keep business going. Being virtual does not mean you are unable to leave an impression, however. In fact, quite the opposite! Virtual events provide unique opportunities to put promo products to work. Below are some of the ways you can incorporate branded merchandise into your virtual events regardless of your budget.

Create Cohesiveness

The pandemic has separated many people, leaving them longing for connection and fellowship. Promotional products do a great job of bringing people together by reminding them they are a part of something larger. Inspire team culture and boost your team’s morale with custom branded apparel that is effective at eliciting emotional responses from recipients. Think about using branded swag as a vehicle to increase a sense of community and unity. Send out customized hoodies, shirts, or capsahead of your event and use them to build long lasting relationships with your audience.

Enhance the Experience

Another way you can incorporate promo products into your virtual event is to provide attendees with branded items that serve to enhance the experience while keeping them engaged. Think about providing products that may be useful not only during the event but also once it has concluded. As much of the action will be happening on the computer screen, customize tech-products and computer accessories to help create a tangible aspect of the virtual experience. Promotional products are tactile and remain visible on recipient’s desks, adding a physical element which makes your message easier to remember. Drinkware is another suitable option as it is often kept for a long time, giving your products more opportunities to make impressions, even when you are not able to make them in person.

While nothing will be able to fully replace the magic of in-person events, there are ways you can develop connections and add your personal touch to make the most out of your virtual experiences. Promotional products are great tools to use as a way to bridge the gap between live and virtual events. These are only some suggestions but ultimately the options are almost endless! Check out our blog for more ideas, or contact us for more information.