How Promotional Caps Can Help Your Business Get Ahead

While embroidered caps may seem like an easily forgotten item, numbers don’t lie. According to a 2016 study by the Advertising Specialty Institute (ASI), embroidered caps gain over 3,100 impressions over their lifetime in US markets alone.  As the use and popularity of promotional products increases year over year, so too does the market’s love of caps. And, as ASI’s research demonstrates, people love caps more than t-shirts, jackets, or writing instruments.

Source: @ASICentral

One of the things that make caps so attractive to advertisers is that unlike traditional forms of advertising such as tv and radio ads, print, or online marketing, apparel based advertising that “walks” is more likely to gain attention. In addition, because apparel is an extension of the individual, we are more likely to be influenced by those in our close personal circle. When we see our friends and family wearing and highlighting something they love, we’re often drawn to the same brands.  On top of that, caps are a one-size fits most kind of giveaway (except maybe for your uncle with the especially large head)! For this reason caps make an exceptional promotional item.

So how can you make use of a promotional cap in your next campaign?

1. THINK ABOUT TRADE SHOWS
   
   Caps make great giveaways at trade shows, but that isn’t the only way for them to get attention.  Use your branded caps as part of your company’s personal visual statement: dress employeesup in branded apparel and help unify your brand’s identity!  In many cases, this will not only help create the sense of a well-organized company, but it will also help gather customer interest. Many people will ask for a free cap or t-shirt if they see employees wearing them and see that you’re giving them away.  You won’t have to foist your cap onto anyone – they’ll willingly ask for your promotional goodies!

2. THE POWER OF GOOD WILL AND TEAM SPIRIT
   
   The embroidered cap is about as North American as, well, baseball and apple pie!  One of the best ways to promote your brand, while simultaneously endearing yourself to customers, is to sponsor a local athletic team.  Sponsora team outright (if the team is named after your company) or co-brand with themand share the spotlight!  COMDA caps allow you to embroider logos in multiple locations which is perfect for co-branding opportunities!

Additional great ways to use promotional caps as part of your branding strategy:

• Give them away as a thank-you to new customers for joining your family or to those who’ve been loyal to you for a while.

• Use them to increase foot-traffic to a brick and mortar location by giving away a number of caps each day.

• Use them as part of a thank-you gift to long-standing employees or providing them to new employees as part of an onboarding package. (New employees will often give away company swag because they’re proud of their new job!)

• Use as a part of company uniforms to create cohesive brand identity.