In marketing, there’s a principle that’s known as “the rule of 7” which suggests that a potential customer must see a message at least 7 times before taking any action. As a business owner, you must think about how to create enough exposure in order to influence that prospective customer, whether it’s through billboards, radio or TV ads. The key is to be in as many places as possible where you can reach your target audience, and what better way to do that than customizable phone accessories. As 97% of Americans now own a cellphone of some kind and always carry the device with them - this creates the opportunity for the public to become accustomed to your logo when you add it to a promotional phone accessory.
High Quality
CNBC reports that people use the same cell phone for an average of 22.7 months before upgrading. This means that if you add your logo to a phone accessory, depending on the quality of the product it can be kept for a long time, allowing the recipient and anyone that interacts with the product to become familiarized with your brand. When it comes to high-quality accessories for cellphones, PopSocket’s original Pop Grip is the go-to product. This authentic, patented product is as practical as it is stylish. It can be personalized in full color to really grab the attention of the public. Durable and versatile as it can be used as a media stand or holder.
Charged Up
Even the best phone accessories won’t get used if the phone they are used with is dead. If you are looking for a promotional item that is sure to get used, you can’t go wrong with a custom-printed charger or power bank. These are great for including in kits such as welcome packages and appreciation gifts for your team. Bundle these with Bluetooth speakers and earphones so recipients won’t miss a beat whether they are at home, at work, or at the gym. Think about creating a fun, exciting kit that will have everyone looking forward to using your products.
Budget Friendly
Lastly on this list, we have an array of items that are affordable but still very effective at spreading the word about your business. Think of using these products at trade shows, conventions, and other networking events where you may hand them out to a large number of people in order to increase your exposure. Phone wallets, holders, and mounts are all small, lightweight items that can easily be distributed as guests enter, or leave the event. Other options include stylus pens which are a low-cost solution that a number of businesses can use to advertise their services.
Cell phone accessories are great promotional items to include in your marketing as they are useful and provide value to the recipient, making them a part of your target’s everyday life. The more recipients use your branded product; the more the public is seeing and interacting with your brand. This leads to your brand being top of mind whenever they need the service your business provides and ultimately helps your business grow.