Matching Swag

Every day marketers are thinking of clever ways that they can get a brand’s message to resonate with the public. Promo products have demonstrated the ability to generate a high number of impressions and this effect is amplified when products are grouped into thematic bundles.

What are Product Bundles?

Product bundling refers to the combination of two or more personalized products for the purpose of promoting a business or event. One of the keys to creating promotional product bundles is understanding that different items have different imprint methods and printing areas. We have outlined the terminology of differentimprint methods in previousblogs to help you get accustomed to the industry jargon. The benefit of putting your imprint on different types of products is that it will increase the opportunity for exposure, creating more channels to access new potential clients and referral sources. Here are some ideas to create an effective bundle of products that will maximize the reach of your advertising campaign.

As part of your bundle you should consider including a product with a large imprint area that will be visible in public and help individuals become familiarized with your brand.Reusable totes andt-shirts are examples of products that provide a large area to feature your logo and can often be found in public places.Tote bags offer great versatility as these can be used to carry groceries, books, and gym clothes.  In terms of products that create a buzz – shirts generate a whopping 3,400 impressions throughout their lifetime. The recommended printing method for these items is Screen Printing / Silk Screen and is typically the most common type of printing.

Apparel such as caps, beanies, jackets and other outerwear also has the potential to get your name out there as recipients often hold on to these products for the longest. Consider providing products that can be rotated through seasons. For example, if you are gifting t-shirts for the summer, try including a beanie for the winter that way your brand will receive exposure during different times of the year. These products are better suited for embroidery as this imprint method is durable and can withstand the test of time. Embroidered items give you the flexibility of having multiple colors in your imprint, which can often be a limitation for other imprint methods. The ability to include different colors is great for schools, sports teams and businesses that do not want to simplify their logo and color palette.

Small items that individuals can carry around with them should also be part of your bundle. These are considered to be the staples of the promotional product industry as they have proved to work over the years. Items such aspens,keychains, andnotebooks make great giveaways which are likely to be taken along anywhere the recipient goes. These products are pad printed, a method that is best suited for printing on narrow, curved and uneven areas without the loss of detail to intricate logos. 

Lastly you should add a premium promo product to your bundle to compliment the cost effective option. Pairing high end items with popular everyday products will ensure you have something to offer for everyone who receives the bundle. Products such asknives,cutting boards, cheese sets, and wooden coasters are good alternatives as they are laser engraved, and their perceived value is much higher. These items are regarded as elegant corporate gifts that help recipients see your brand as luxury and unique.

Creating product bundles is one of ways you can ensure that your brand remains visible all the time. When recipients find the products they receive useful this helps a brand gain awareness, loyalty, referrals and sales. Simply look around your office, home or gym – you will see a number of products imprinted with a custom message. The large range of promotional products creates an opportunity for your brand to be everywhere. Think about providing items in different categories that will be used in different situations and settings, as opposed to a bundle consisting of products from only one category.