Plastic vs. Metal Pens: Which Should You Choose?

To be or not to be? Plastic or metal? Sometimes life confronts us with tough questions. Choosing promotional products should be a breeze - that’s why we’ve put together this handy tip guide to help you choose the best pen for your business or event! Promotional pens continue to be among the most effective advertising tools as they are kept and used daily by many people. However, not all pens are the same, and knowing when to choose one over another can make a big difference in the success of your promotion.

Budget

If your primary concern is to create a unique promotion without breaking the bank, then plastic pens are a great choice. Plastic pens are a staple of the promotional industry and work great for mass giveaways and freebies. Part of the appeal of plastic pens is that you don’t have to sacrifice style or comfort when you choose a more budget-friendly option. Our all-time best-selling promotional ballpoint pen, the Charger offers durability, an ample imprint area, and it delivers silky smooth writing, all for a low price - making it a top choice for businesses of all sizes!

Occasion

There are times when making a good first impression makes all the difference. For example when showcasing your brand as professional and reliable, or when you want to thank sponsors for their support. In these instances, you should choose a metal pen that can be laser engraved to help you achieve a more elegant and classy appearance, compared to a screen-printed message. Metal pens are great for anniversaries, company milestones, personal achievements, and more! Metal pens have high perceived value, and offer a more sophisticated presentation of your logo which is ideal for corporate events and formal settings.

Audience

Another factor that may influence which pen you ultimately decide to personalize with your logo is your audience. Perhaps you want to provide existing customers with a branded gift for an appreciation campaign or attract a new demographic through a giveaway promotion. In both of these instances, you may opt for different products depending on your promotional objective. If your target audience is young, tech-savvy individuals you should consider adding your branding to a stylus pen that can be used with smartphones and tablets. Other alternatives include pens with phone stands, and screen cleaners, perfect for enhancing their virtual experience. We also carry several specialty pens such as screwdriver pens, and flashlight pens great for appealing to different targets.

Grabbing the attention of your audience is easy and cost-effective when you choose branded pens. From plastic to high-quality metal, depending on the objective of your promotional campaign writing instruments can help you get there. Pens are versatile, practical, and come in a wide range of prices allowing you to choose the best one to target your audience. Browse through our full selection of pens online, or reach out to our experts for additional information.