Promo for Podcasts

It seems that everywhere you go, from celebrities to your next-door neighbor, everyone has a podcast nowadays. All you have to do is turn on your phone or laptop and you can have anyone’s brilliant thoughts and ideas right at your fingertips. Consuming podcasts is convenient as episodes can be downloaded and enjoyed during your own time, with extensive libraries available throughout different platforms. But what about making a podcast? If you are part of one of more than 850,000 active podcasts, then surely you are familiar with the difficulties of growing your audience. With so many podcasting options to choose from, it’s easy for yours to go unnoticed. That’s why we’ve created this shortlist of promo items to and take your following to the next level.

Tech Accessories

First on this list is tech accessories, which are perfect for driving your message to your audience. As podcasts are closely related to the consumption of internet content it makes sense to personalize items that further facilitate this trend. Make it seamless for listeners to go from a conference call to one of your episodes with branded wired earphones. Great for listening on the go, recipients can enjoy your show while they work out or go for a walk. Speakers, phone wallets, and stands are great as they enhance the listening and viewing experience while serving as a reminder of your brand.

Desktop Items

Some podcasts are available in video format which gives you the opportunity to promote it through the use of products that remain visible in frame. Desk items such as mugs, water bottles, picture frames, notebooks, and pens are great for adding authenticity to your podcast. Custom products add a personal touch to your set and add professionalism to your show. These also do a great job of bringing in a visual element to a primarily auditory experience. As a bonus, your podcast can feature a personalized wall calendar in the background, ideal for adding decor to a room.

Merch

The podcast you create can be closely related to the industry you work in, or on the contrary it can deal with a completely new subject matter like a hobby. In either case you will want to stand out as there are likely other podcasts that also cover similar topics. One of the easiest ways to get the public excited and talking about your show is through cleverly designed merch. Very popular in the podcasting world, t-shirts, hoodies, and hats with catch phrases or silly imagery do a great job of getting the attention of individuals. Personalized apparel that resonates with fans is very important as it provides them a way of expressing who they are, while giving you the opportunity to monetize your endeavor.

Whether you are into educational topics or prefer light-hearted subjects, there is a niche for just about everyone. Podcasts are big business, with more than 112 million Americans listening while they work, drive or relax, it's no wonder why it’s one of the fastest-growing platforms for content. With the number of options available you will need to differentiate yourself from the rest. Promotional products give you that opportunity while also adding a stream of income if you choose to retail the highly valued items.