Raising Awareness? How Promo Can Help!

Promotional items come in a wide range of styles and serve many different purposes. Among the many benefits associated with personalized promo products is their unmatched ability to increase visibility and awareness. Regardless of your budget and the message you are trying to promote you can customize products that fit your campaign and create bonds with your recipients. With a little bit of creativity and thoughtfulness, you can build a unique campaign that resonates with your target audience. In particular, promo products are great tools for non-profits, charitable causes, and other awareness-building events due to their low cost and long-lasting quality which make them suitable for these types of occasions. Below are our top choices to help you get the ball rolling!

Target Audience

The wide range of products available may seem overwhelming at first, however, this is a positive as it gives you more flexibility to choose products that align with your campaigns' objective. For example, depending on the cause you are promoting, you can select specialty products from a particular industry to build rapport with your audience. From eco-friendly items for green initiatives to pet-friendly items for animal programs, no matter what you are passionate about, you can use promo products to express yourself. Carefully selected products that elicit emotional responses from the recipient can be used to garner support from like-minded individuals, allowing the organization or charity to continue growing.

Affordable

Organizations and individuals looking to raise awareness are often looking to do so for the lowest possible cost. Due to budget restrictions, certain forms of advertising such as TV or radio ads may be out of the question. The great thing about promo products is that not only are they affordable, but they also remain useful for a long time allowing more people to see and interact with a brand’s message. Promotional products are tangible items that help leave lasting impressions in the mind of the recipient and when you choose items such as apparel the effect is maximized. Hats, hoodies, t-shirts, and other wearables are perfect for getting the public accustomed to an organization or cause. As long as the recipient still has a use for the product, the message will continue to receive exposure.

Shareable

Many of the products we offer are quirky, fun, and highly influenced by retail trends. This makes them very appealing to the public and ideal to share on social media. Not only will your cause receive exposure from the impressions of the items, but it will also receive recognition when recipients continue the conversation online. Make sure your imprint includes a hashtag, QR code, link to your website, or social handle as a way to increase the advertising potential of your product. Your reach doesn't have to be local, branded products shared on social media can also be used to gain international support.

As a bonus, promo products with high retail value can be sold to an audience, and a portion of the profits can be donated to the cause of your choice. Alternatively, they make great gifts for anyone who donates or joins your cause, effectively making them memorable tokens of appreciation. Whether your goal is to bring attention to your cause, or thank patrons for their support we have a plethora of items waiting to be customized with your logo. No matter your promotional objective, our products can help make a difference for your cause.