Summer Awareness Events

For those of us in the northern hemisphere, summer is well underway! With all of the awareness days, special occasions, and celebrations observed during the summer, now is a great time to revamp and refresh your promotional marketing campaign to generate interest among potential customers.

Parades and Festivals

In the summer, there are many sponsorship opportunities with festivals, carnivals, and other events. Speak with organizers of these events and see if you can outfit volunteers and staff with branded apparel that also proudly displays your logo. If you have a festival booth, sunglasses, caps, and bottle openers are smaller items that are effective at getting the public accustomed to your brand. Try personalizing kid-friendly items such as beach balls, frisbees, and stress relievers as a way to keep them entertained while engaging with new demographics.

Summer Parties

Summertime is synonymous with pool parties, barbecues, and other events that bring people together. In terms of marketing, these social events are ideal opportunities for a business to give out branded swag as people will be in a joyous and festive mood, making them more receptive to your company message. Personalized gifts such as beer or wine glasses make great souvenirs that all party guests will enjoy and find a use for. Family get-togethers, reunions, weddings, and other celebrations can be commemorated with many premium promo products.

Awareness Days

Depending on the industry you operate in, it can be worthwhile to plan campaigns that coincide with awareness days. For example, National Culinary Arts Month in July gives you the possibility to promote your brand using cooking utensils and food. During Social Wellness Month, you can give out branded wellness and safety items, while Park and Recreation Professionals Day allows you to acknowledge all the dedicated professionals who build strong, vibrant, and resilient communities with branded outdoor and leisure items.

Each awareness day is another opportunity for you to show a new facet of your business. Fun and lighthearted holidays can be showcased on social media and used to further advance the scope of your message. We encourage you to get involved in the community and take part in special events that are relevant to your business offerings, this is yet another way of staying connected to your audience.