The Purr-fect Promo: Incorporating Pet Supplies Into Your Next Giveaway

According to a 2023 report by the American Pet Products Association (APPA), the pet industry is projected to generate approximately $143 billion in sales by the end of 2024. This figure is up from previous years and is expected to grow, demonstrating that an owner’s love for their pet knows no limits. Individuals are willing to spend whatever is necessary to pamper their furry friends and make sure they live long healthy lives. With approximately 86.9 million families owning a pet (APPA, 2023) this creates an opportunity for you to promote your business and connect with pet-loving customers using branded products.

Freebies

If you work in a pet-related business, promotional products are great tools to use for promoting your brand or service. Even if your business caters to families, outdoor enthusiasts, or health-conscious consumers, chances are many of them have pets and will appreciate this gesture. Start with outfitting personnel with branded apparel to keep them looking sharp and add professionalism to your establishment. Polos are comfortable and great for many environments, allowing the recipient to stay cool and move freely throughout the day. In terms of freebies you can give away to your customers, we have paw keytags, reusable bags, and custom air fresheners in the shape of a paw which are great for pet stores and veterinarians looking to boost visibility.

Social Media Contests

One of the best ways to increase engagement with your audience is through social media. Make pets the star of your giveaway by asking participants to share photos of their pets using your product, or host a "cutest pet" contest to drive more traffic to your social channels. This creates a fun, interactive element to the giveaway that makes it more memorable. Add your logo to food bowls, scoops, and bag dispensers to create a branded pet package that you can use as prizes for winners. As a bonus, you can frame the winning photo and include it in the bundle, allowing the winner to relate your branding to something they love.

Charity

If your business or event is not closely related to pets or working with animals you can still find a use for these types of products when you sponsor a charitable initiative. There are several local organizations such as shelters that are always looking for a helping hand. From organizing a donation drive at your workplace consisting of products they can use like blankets, food, and toys, to personalizing products that aim at raising awareness, there are many ways to get involved in your community. You could donate a percentage of your sales to a pet charity and give away themed calendars to thank customers for their support.

Regardless of whether you work in a pet-related business, these items are great for anyone who loves animals! Take advantage of a growing, largely untapped market with endless opportunities to promote your brand. Think about using our products as thank-you gifts for clients, and also to complement purchases which can help build brand recognition and loyalty in the long run.