As a business owner or event planner, you know the importance of choosing the right promo to connect with your audience. Adding your logo to carefully selected products that make sense for your brand is just one of the ways you can ensure your message reaches its intended target. If your brand is concerned about environmental sustainability and responsible consumption, there are suitable products that can be customized to showcase a company's dedication to minimizing its environmental impact. As you build your next promotional campaign, consider including promo made from recycled and upcycled materials as a way to build loyalty with environmentally conscious customers.
Using upcycled or recycled promotional products can serve as a tool to raise awareness about sustainable practices among recipients as it provides an opportunity to elevate your audience’s conversations. Instead of simply picking up their promo item and walking away with it, recipients can talk about the product, where it came from, and how it was made. When you add your logo to sustainable items you are inviting recipients to take more time with the product and observe the details.
Our Oasis Recycled Bottle Pen, is made of 50% recycled polyester (rPET) a material derived from melting down existing plastic bottles to create a new polyester fiber. The result is a really unique product made with recycled materials, which stands out compared to other writing instruments. The more unique an item is the more likely someone is to keep it and use it for a long period of time. We also have tote bags, which align with the growing demand for reusable products in places where single-use plastics have been banned. Our metallic shopper tote, jute tote, and tropic tote are made from recyclable materials that contribute to reducing waste.
As many generations have done in the past, fashion can be used to express yourself and the values you uphold. While there are many cap options out there varying in styles and colors, our 6-panel Eco Cap offers a distinct advantage over traditional baseball caps as it’s made from 100% recycled polyester. It is the ideal product for businesses looking to differentiate themselves from competitors as it showcases an innovative approach to marketing while emphasizing a commitment to sustainability. Other options include our Threadfast Unisex Sweatshirt as well as a number of shirts made with processes that utilize renewable energy.
Recycled and upcycled promotional products often tell a story. From the materials used to the values they represent, there is a storytelling aspect that creates a deeper connection between the recipient and the brand that gave them the imprinted product. This makes your products more unique which generates interest and encourages engagement. By incorporating recycled and upcycled promotional products, companies can not only enhance their marketing efforts but also contribute to a more sustainable future.