There are plenty of creative ways to make use of promotional products. One of those ways is to bundle them together and create a one of a kind gift that recipients will enjoy. It is estimated that by 2025, 36.2 million workers or 22% of Americans will be working remotely (Upwork, 2022). This represents an opportunity for businesses to send out personalized work from home care packages for all their employees and customers. Below are some of the advantages of adding product bundles to your marketing campaigns.
Company Culture
As a business owner, branded bundles serve as an effective tool for building rapport with your team members. Personalized care packages are a thoughtful way to ensure remote employees remain connected to your company culture. Remind them they are part of something larger with products they can use at home, so they’ll have a constant reminder of your brand. Create the ultimate wearable care bundle and include a jacket, a polo, socks and a cap - great apparel choices, no matter the climate. Think about providing seasonally relevant items which increase the likelihood of your products being used. Sending out care packages periodically, for example at the start of a new season, is a great way to renew and strengthen business relationships.
Increase Awareness
Many times when you want to promote your company with promo products, you may choose to give away something related to the industry you work in as a way to reference the type of work you do. For example, for anyone working with pets, we have a number of pet inspired products ideal for themed promotions. Likewise for anyone working with children, whether a day camp, or sports teams, we have specialty items that can be used to target specific demographics. Great for building awareness, promotional products are a very important tool for a number of industries such as restaurants, construction, and many more!
Engagement
The pandemic was a time that brought about many changes. As a result, many individuals switched jobs and even careers, making this the perfect time to send out promo products that can help new hires settle into their roles. Create a welcome kit and send it to anyone with a home office to enhance their workspace with these highly engaging products. Suitable options include mousepads, earbuds, phone stands and wireless chargers. Since they will be spending lots of time in front of the screen, this is an opportunity to keep your brand visible throughout the work day.
As the hybrid and work from home arrangements that became popular during the pandemic seem to be here to stay, this opens up the possibility to once again incorporate promo products into your marketing. Custom bundles can be used to engage your employees working remotely, reward loyal customers, or introduce new prospects to your brand. Many of the products from this list can be used in different settings and will come in handy for anyone with a home office regardless of the industry they work in!