Laser Engraving Highlight: Why Should You Choose Laser Engraving?

Carefully designed promotional product campaigns can be the key to a successful marketing strategy. Choosing the right products and the right imprint method and message are all important to maximize the efficacy of your campaign. One of the ways to ensure you are getting the most out of your products is to have a good understanding of the different ways promotional items can be personalized. Knowing the benefits associated with each imprint method, and their limitations will help you make a better decision regarding what products and customization styles are best suited to your needs. In this blog, we will be looking at laser engraving to help you determine if this imprinting method is right for you.

What is it?

While lasers in general have a long history, engraving lasers have only been around since the 1970s. The word laser is an acronym standing for “light amplification by stimulated emission of radiation.” This gives us an indication of what it is that makes lasers such great tools for adding personalization to an item. The high amounts of compacted energy contained in a laser can burn through many materials including wood, metal, and glass. By focusing laser beams at the right intensity and distance from a material we can burn away the top layer of its surface to create a desired pattern or design. It is through this process that we can add a custom imprint to a product once it's uploaded to a computerized laser machine.

Presentation

Laser engraving your products renders a high quality, elegant imprint that is noticeable both visibly, and by touch. This makes it ideal for personalizing metal and bamboo products that deliver a refined presentation for special occasions like corporate events, appreciation days, and company milestones. If your goal is to elevate your brand with a high-class look then engraving is right for you. This technique is great for creating a lasting impression with luxury items such as metal pens, bamboo products, and flashlights that can be kept for a long time.

Long Lasting

Another reason to consider personalizing your items using this method is longevity. Using this method, information is permanently etched onto the product's surface, so the custom imprint lasts as long as the product itself. Laser engraving is known to be a long-lasting customization option with rapid and precise production. If you are looking to personalize something in a way that will withstand the test of time, dirt, washing, and general wear-and-tear, engraving provides the perfect solution. Laser-engraved products are ideal for commemorating several personal events including anniversaries, birthdays, weddings, and reunions.

Of course, this blog wouldn't be complete without outlining some of the drawbacks of laser engraving. The main one is its inability to work on every surface. Due to the use of heat, plastic items cannot be laser engraved. Unlike other methods that use inks, laser engraving cannot print in color, often creating a more subtle imprint that is hard to see in the distance. So if these limitations impede your promotional objective, consider other methods of personalization.