Promo Product Trends for 2022

Promotional products remain powerful tools to include in your marketing material this year. However, more than simply providing your team members and prospective clients with branded products, the timing is also important. As products are often in high demand one moment and out of style the next, knowing which products are trending right now will allow you to make the most of their advertising potential. Customizing highly sought after products and giving them out as part of your promotional campaign is a great way to position your brand as one that is in touch with its audience.

Work From Anywhere

Last year business owners seized the opportunity to use branded products as a way to remain connected with their audiences and staff, despite not physically connecting in person. This year, whether you are choosing to keep the work from home model, or moving to a hybrid arrangement, 2022 will be a great time to give out “work from anywhere” products that allow recipients to stay productive and organized regardless of setting. Notebooks, tech products, mouse pads and chargers can all be customized and used to enhance work spaces at home or in the office.

Full Custom Products

Custom will be king in 2022 as businesses and brands continue to embrace individuality through the use of promotional products. If your objective is to stand out and gain valuable brand recognition this year, fully customizable products provide a unique way for you to express your creativity. From socks, to bandannas, to face coverings, seam to seam customization allows you to go bold with your designs. Alternatively you can further customize apparel such as hoodies and t-shirts in multiple locations by adding a name or important milestone in addition to your logo, making that product truly one of a kind.

Eco Friendly

The last trend to look out for is one that has been around for a few years now, and continues to take the promotional market by storm. As consumers are becoming more savvy when it comes to the brands they choose to support, it turns out that sustainability sells. According to a study performed by ASI, 46% of recipients have a more favorable opinion of the advertiser if the promo product they received is eco-friendly. From tote bags to water bottles, and a number of other products made from natural and recycled materials, personalizing environmentally friendly items gives you a way to demonstrate company values while also differentiating yourself from the competition.

As you prepare your marketing material for the year, keep in mind these trends which can help bring visibility and exposure to your message. Options from this list can be used to connect with your target audience when you add your logo to products that recipients find useful and relevant. Additionally, through branded products you can evoke support from consumers that value socially responsible brands, allowing you to develop meaningful long lasting business relationships.