Budget-Friendly Branding Ideas for Small Businesses

Posted on April 30, 2019 Posted in Promotional Products Purchasing Series

Build a successful promotional advertising campaign without breaking the bank!

Budget-Friendly Branding Ideas for Small Businesses

Staying within your budget can be a tough task to manage, especially when you are trying to come up with an effective advertising campaign. Promotional products have had a resurgence as businesses remain cautious with their advertising budget and have opted for low-cost methods of reaching customers. Promotional products are effective advertising vehicles as recipients of these giveaways see an imprinted ad message many times without any added cost to the advertiser. We have put together a list of products from office supplies, to trade show essentials to help you promote your business without breaking the bank!

Pens are always a fan favourite, especially if they are bright and stand out like our Neon Pen (CM1020). Their sleek design and matte finish make it a great option for individuals who find beauty in simplicity. Pens remain effective advertising vehicles as a study performed by ASI revealed that writing instruments are at the top of the list of promotional products found in households. Additionally pens are kept for a long period of time and even have a transfer value since recipients may give them to others.

Environmentally, and also budget friendly, The Shopper Tote (CM0002) is flying off the shelves this year, mainly due to its durability compared to its low cost. If this is your first time purchasing promotional products, this is a great place to start. Reusable bags are trending right now as stores are encouraging shoppers to bring their own bags. This reusable bag is perfect for grocery stores, markets and department stores trying to reduce the amount of waste created from plastic bags.

Small 90d Drawstring Cinch Bag - This is one of our most popular products due to the versatility of this item. It can be used on a number of occasions, ensuring your logo gets the exposure it deserves. From conventions to trade shows or general corporate giveaways, this bag will ensure you can reach the greatest number of people for the lowest possible cost. Great for: schools, teams, and competitions.

SPF-15 Lip Balm (AZ_LIPB15) - Lip balm is one of our trendiest items available today, as the promotional products industry has seen an increase in specialty and retailed influenced products. Lip balm is easy to transport and store, and much like pens has a prolonged shelf life allowing you to order them in bulk and use them for different events and promotions.

As traditional forms of advertising increase in price, lower-priced forms of advertising have increased in popularity. Get more and pay less with our selection of budget friendly promotional items. Whether you are trying to increase brand awareness, or show a special customer appreciation we can help you get the most bang for your buck on your next marketing campaign.

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