Companies of all sizes hand out marketing gifts during the holidays to break the ice and build rapport with their audience. From attracting potential customers to rewarding team members, branded products can be used in many ways to promote your brand. Not only are they affordable, but promo products are among the most effective ways to gain brand awareness as people love receiving free gifts that make them feel valued. The holidays provide the perfect reason to get in touch with the public and thank them for their support throughout the year!
Travel
Part of the reason people love promo is due to its practicality and versatility. As a business owner, you can put yourself in the shoes of your audience and think about the types of products you would like to receive from an advertiser. As many people use the holidays to take time off and travel, it is a great idea to customize products that facilitate and make travel easier for recipients. From luggage tags to duffel bags, there are several essentials that will come in handy during their trip. Travel-sized products and cosmetics bags are also a good option if you are trying to keep your brand on top of everyone‘s mind.
Drinkware
Stylish mugs are elegant marketing gifts for all types of clients. If you want to make a long-lasting impression, branded mugs are a safe choice. Almost everyone drinks coffee, and if they don’t, they can use their new mug for hot chocolate or tea! You can choose between a classic ceramic mug or a trendy tumbler as there is always a new option that’s in style. You can benefit from adding your logo to a travel mug that keeps your branding visible in different settings, allowing you to take advantage of a low-cost mobile branding opportunity.
Apparel
Is it really the holidays if you haven't received a pair of socks as a Christmas present? Growing up you may have thought that was a bad gift, but then you entered adulthood and realized that brand-new socks are actually a top-tier gift. In fact, all wearables are highly valued among recipients of promo products due to their long-lasting quality. If you want to give them a gift they will hold on to for a long time, branded t-shirts are kept for an average of 14 months making them one of the top apparel products.
You don’t have to get premium gifts to make your clients happy. You just have to make sure that the products you customize are unique and representative of your brand. These promotional marketing gifts can be handed out during meetings, training sessions, and networking events. Kindness goes a long way, especially if your goal is to set yourself apart from your competitors. By giving out marketing gifts, you are investing in the relationships that allow your business to continue thriving.