Tailgate Giveaways

Whether it's the start of a season, playoffs, or the final game, sports provide endless opportunities to promote your brand. In particular, there is one activity that started as a football tradition but is now part of the pre-game ritual for almost every other major sport. Across the country, we are seeing fans gathering hours before the start of a game to cheer, chant, and show their support for their favorite teams. Tailgating as it is commonly known brings large numbers of people together, usually in an outdoor space and sometimes even making an appearance on TV! This is what makes tailgating events ideal for handing out personalized products.

It’s called a “tailgate” because it usually takes place in the parking lot around the open tailgate of a car. There is usually a cooler filled with drinks, a portable BBQ, and lots of music. It’s also common for individuals to set up lawn games and even toss a frisbee around. You can personalize products such as koozies, reusable cups, and insulated bags to keep drinks at a desirable temperature. Consider adding your branding to portable items that make it easier for recipients to set up shop almost anywhere. These products will also come in handy for camping trips and beach days, allowing your logo to receive additional exposure.

Sport-themed items are pretty much a no-brainer for these types of events. Sports enthusiasts will love to receive products that serve as memorabilia for a special day. Everyone wants products that show they were present at an event and the value of these increases for finals or championship games. Take advantage of the excitement created by these occasions and create your very own "moment merch”. Personalize shirts in the colors of the participating teams, and add a catchy phrase or tagline, the date, and your logo for the perfect memento. As years go by, recipients will look back fondly at the memories made and have a positive perception of your brand.

Another way for the public to see your brand in a positive light is to provide comfort at these tailgate events. As they are outdoors, attendees will be exposed to the elements making protective gear like personalized ponchos, a must-have. Other options include umbrellas which also work to keep recipients protected in the sun and insulated rain jackets that can be used when it gets colder. Regardless of the weather, the party will keep on going thanks to your thoughtful gifts

Promotional products are actually a big part of the game. From personalized fan apparel to calendars with game schedules, personalized items do a great job of getting everyone excited about the big game. If you are looking to increase awareness, handing out freebies at tailgating events is a superb idea. We also carry stress relievers, stadium cushions, and even foldable chairs to help recipients make the most out of every upcoming sports event.