2023 Fitness Trends

The start of the year often comes with some new resolutions. Among them is improving fitness, which for many people is a top priority. In the fitness world, there are always new exercises, diets, and trends which ultimately mean new promotional products! From yoga classes to cross-training and weight lifting each program requires a set of products that translates to more promotional opportunities for your business! Take a look at some of the most popular fitness-related items you can add your logo to.

In the last few years we saw a rise in the popularity of at-home workouts, increasing the need for fitness accessories. Think about providing items that facilitate exercising at home with minimum equipment such as yoga mats, jump ropes, and stretch bands. Portable products not only make exercising anywhere a breeze, but they also provide a mobile branding opportunity. Other items like pedometers are useful for keeping track of steps, calories burned, and distances covered - serving as a great tool to aid in their fitness journey. We also have safety lights to keep recipients visible while running, walking, and biking in low-visibility areas.

Other options for those encouraging at-home health initiatives include running belts, earbuds, and towels. These are easy to use and make an excellent giveaway at grand openings, events, and trade shows. Fanny packs are great for anyone exercising outdoors as they keep important items like your keys, your medication, or your phone on hand. Great for gyms, hospitals, student centers, insurance companies, and more! The benefit of personalizing these products is that they remain visible in different settings, allowing more people to recognize your logo.

Branded apparel can do wonders not only for your brand but also for the wearer. As clothing has a direct effect on the way people feel, think, and function you can gift items that will prompt users to life a healthy lifestyle. Personalized clothing such as activewear may increase the likelihood of a person doing exercise and lead them to make better health choices as a result. Recipients will be excited about receiving gifts that will encourage them to get fit, leading them to put the products to good use. When you add your logo to a shirt, hoodie, or sweatpants, recipients will not only see your logo, they will feel it too!

Use the power of promo to get your team members and audience in shape this year! Fitness is a great theme to build campaigns around throughout the beginning of the year. Add fitness-related products to your marketing and take advantage of trends that put your logo in the spotlight. Whether your company operates in the fitness sector or simply wants to promote healthy lifestyles, we have the right products to keep everyone engaged.