How to Use Holidays to your Advantage

For marketers and event planners, each holiday creates unique opportunities to creatively market a brand and generate sales. The excitement and spirit surrounding holidays such as Thanksgiving or Christmas is a great way to bring attention to your company and spark the public’s interest. As these are occasions that only occur once a year, they allow you to create memorable promotions using branded items that won’t soon be forgotten! Additionally, there are a great number of lesser known holidays and special days that open the door to endless possibilities for unique marketing. Below are some tips on how you can use holidays to your advantage and get the most out of your campaigns!

Expand Your Reach

One of the advantages of the various types of holidays is that they allow you to connect with new audiences, which in turn enable you to expand your reach. For example you may give out personalized pens or sunglasses to complement purchases on national holidays such as Memorial Day or Presidents Day, if you want to show your patriotic side. Branded products are also great for highlighting initiatives that are dear to your brand such as environmental responsibility. We have a number of eco-friendly products that you can personalize for Earth Day to connect with other like minded people and businesses. Other fun-filled holidays like National Mac & Cheese Day or Donut Day give you an opportunity to show a more lighthearted side through branded food containers, cutlery and utensil sets that express your company’s personality.

Encourage Engagement

These special occasions also represent an opportunity to encourage and increase the public’s engagement with your brand. Holidays often become trending topics on social platforms which allow you to post online using a hashtag that others are able to see and reply to. Use the momentum created by holidays to gain traction online and develop a strong following. When personalizing products, include a hashtag or link that can be used to continue the conversation online. For example on Halloween you may give out branded tote bags with a QR code printed which takes users to a landing page where they can discuss your products, exclusive deals, and offers. Use the calendar as your inspiration when building out campaigns and think about how you can incorporate digital components to further advance the scope of your message.

Thank & Reward Patrons

Holiday dates are a great time to send out branded gifts to your team members and customers to thank them for their support. Whether it’s an end-of-year gift, employee appreciation day, or Labor Day, you can create incentives with branded products to keep them interested in your company. You can create a rewards program and choose a premium product such as bamboo boards to give to those loyal customers. You can also host a contest and use branded items as prizes for your competitions. Holidays are just another opportunity for you to give back and thank those who make your business a reality.

Next time you are struggling to come up with new and creative ways to market to your audience simply take a look at your calendar! Chances are there is a holiday or special day coming up that you can piggyback on in order to keep your brand in front of customers for longer. These holidays really do bring more fun, spontaneous and targeted ways to advertise to your clients. Since not all customers celebrate every holiday, the different occasions give you the opportunity to connect with different demographics.