As a business owner, the first impression you make on a potential customer is key to creating a meaningful, long lasting relationship. Each time you get the opportunity to meet in-person with a client you should be looking for ways to remind them about the value, quality, and expertise that you bring to the table through your product or service. “Leave behinds” are a great way to create a strong initial impression that lasts. They are an easy, affordable marketing strategy that all kinds of small businesses can take advantage of in order to encourage repeat customers, reward loyalty and spread awareness about their business.
In essence – leave behinds are customized promotional items that you can bring to business meetings and hand out to prospects after the meeting has concluded. This leaves attendees with all of the information they need to contact you and gives them a tangible item for them to remember you by. Ideally, the product you choose should be useful to the recipient that way you can maintain a strong brand presence even after you’re gone. Below are our top choices for promo products to leave behind in order to keep your company top of mind!
Calendars
The endless options for themes makes it possible for almost any business to use Promotional Calendarsas a vehicle for advertising. They serve as great alternatives to handing out business cards at the end of a meeting and provide recipients with a visually attractive organizational tool that keeps your brand relevant year round. Calendars can be found in nearly every home or office cubicle, and are often kept in visually prominent areas. These are great for businesses that provide routine on-going services to remind clients when a follow up appointment is necessary without you having to constantly call or email.
Pens
When customers sign a receipt or invoice for your service, give them a custom printed pen and encourage them to keep it. As many businesses and individuals use pens daily this is an opportunity for you to increase brand awareness. Whether they are making a grocery list, jotting down meeting notes, or simply doodling, recipients will be reminded of your company each time they use your writing instrument. Pens are budget friendly, come in a variety of styles and even have transfer value as they are often passed down to others, increasing the number of impressions generated throughout their lifetime. As bonus you can try leaving behind notepads, or sticky notes to really drive home your promotional message.
Stress Relievers
Lastly on this list we have stress relievers as we understand that business can sometimes be tiring, overwhelming, and at times awkward. Try breaking the ice by thinking outside the box and provide fun, bold products, personalized with your business information. Available in different shapes, colors, and sizes, you can use the client’s interests to attract more attention to your brand. Great for promoting mental health and wellness, stress relievers are suitable for a wide range of company profiles. If you are looking for ways to stand out and differentiate yourself from competitors, specialty promotional products can help you do just that!
Ultimately the products you choose should make sense for your industry and speak to the services you provide. A strong presentation in conjunction with carefully selected promotional material can help you create and leave a lasting impression for years to come. Physical reminders, even in the age of digital consumerism, continue to serve an important role in developing business relationships.