Trade Show Swag

Trade shows are a great place for businesses and professionals to showcase their products and ideas. Over the last couple of years, these types of in-person events had slowed down due to the effects of a world pandemic. As a result, many businesses lost out on the opportunity to promote themselves and establish new relationships. Now that trade shows, expos, and conferences are back in full force it is a great time to invest in branded products that can be handed out to attendees or used by exhibitors. Below is a short list of items you can customize to make the most of your next event!

Trade shows can be incredibly beneficial for your businesses as they provide an opportunity to connect with potential customers and partners. However in order to do this it’s important to have an extensive packing list that includes the right materials and equipment to bring along. Think about personalizing products that offer brand exposure and generate a high number of impressions. The first trade show essential is our Banner with Stand. This banner delivers a professional and large display that is great for many networking events. Retractable and weatherproof, it is a worthwhile investment as the banner can be reused and assembled in different locations.

Other products that offer great visibility and do a superb job at increasing brand awareness are bags. From totes to backpacks and even messenger bags - these all make ideal giveaways for trade shows. The first factor to consider is the material of the bag you want to personalize. Choose a bag that’s already lightweight and comfortable to carry, yet durable and large enough to fit everything you want to put inside. The contents of the bag may also be used to reflect something about your industry or company. For example, tech companies can include PressGrips, phone stands, chargers, or USB hubs while real estate agents can opt for house-shaped items. Don’t overload the bags, and remember to leave room for other freebies.

Lastly, we have several products that can be used by event staff during the tradeshow. These products help add professionalism and coherence to your booth, allowing your brand to stand out. Depending on your industry or company profile you can benefit from adding your logo to aprons, especially if there are any messy demonstrations involved. They are ideal for arts and crafts, or anyone working in the food industry. Alternatively, you can outfit your event staff in matching hoodies and t-shirts that showcase your logo, and keeps everyone easily identifiable. You can achieve this by mixing and matching from an assortment of apparel options including jackets, polos, and button-up shirts. You can complete the look with a stylish cap or beanie.

There is a lot to consider when preparing for a trade show, but we hope this blog can help you get the ball rolling. These are only some suggestions, and only a few of the ways promotional products can be used to promote and grow your business. When it comes to opportunities to showcase your products or services, few are better than trade shows. With the right amount of preparation, the right product, and a little creativity you can achieve your promotional objectives at your next event.