Fashion Forecast

When it comes to developing connections with your customers it pays off to be up to date with the behavior and buying habits of the public. Staying in touch with what’s trending and what’s in right now is a great way for your brand to remain relevant. Fashion gives you the opportunity to take advantage of current trends to build unique promotions that help your brand stand out from the rest. Below are the top apparel trends to look out for when personalizing your products.

Retro

It’s like the old saying “What goes around, comes back around”. In fashion, if you wait long enough, that old shirt just might come back in style. The Y2K aesthetic has crossed over back into “cool” territory after a long hibernation period. Chunky sneakers, pleated skirts, and colorful sunglasses are only a few of the signs that we have traveled back in time at least in terms of fashion. Add a touch of nostalgia to your marketing and make your promotions more memorable with retro-inspired products. Draw inspiration from the slick futuristic looks of the era to make something new. Think of shiny clothing like a hat with a reflective stripe or even a jacket to emulate the technologically deterministic aesthetic of the time.

Oversized

Big is in and has been for a while now. From pants to hoodies and even super-sized accessories like tote bags and fanny packs - everything oversized is trending upwards. Influenced by the styles of the late 90’s and early 2000 it juxtaposes the slim and flattering clothes that dominated the last ten years. The oversized trend has been recently popularized by hip hop and athleisure fashion which came into the mainstream a couple of years ago. With no signs of slowing down, your brand can take advantage of this trend to connect with new demographics. Sweatpants and hoodies are great options as these are designed to fit loosely for any gender, enabling your message to reach more people.

All Pink Everything

Pink is the new black (sorry Oppenheimer fans) as it appears that everywhere you turn someone is wearing a shade of pink. From subtle salmon shades to deeper fuschia tones - pink has been the color of 2023. The release of the Barbie movie over the summer sparked a frenzy over pink clothing, inspiring a number of styles and outfits heavily influenced by the color. The buzz is likely to last for a few more months allowing you to capitalize on this trend and make the most out of your upcoming promotions. Pink has also been in the spotlight recently due to the arrival of World Superstar Lionel Messi at Inter Miami of the MLS - a club that sports primarily pink jerseys. As professional competitions make a comeback in the fall, you can piggyback off the momentum and create some unique products for your audience.

Forecasting the future demand for particular styles, fabrics, and colors is an important aspect of the promotional products industry as it can help you get ahead of the competition when you accurately predict the products your audience will want to receive. Take the time to plan and build campaigns based on the preferences of your audience and use these trends to strengthen your business relationships.